Client: Kerbeck Corvette
Project: website, content management, podcast, blog, forum, on demand email marketing
Overview: Kerbeck Corvette, the world's largest Corvette dealer, turned to DCG to transform an existing static website into a database driven site with a robust content management system that can be updated easily by Kerbeck staff. Kerbeck also asked DCG to build a community around this high traffic website.
DCG Solution: Kerbeck.com receives thousands of unique visitors daily and constantly needs to provide these visitors with fresh news, inventory, specials and more. Kerbeck is able to do this through a robust content management system (CMS) designed and implemented by DCG. Using the Kerbeck CMS, staff can easily add/remove new and used vehicle inventory, specials, and manage many other configuration settings.
DCG implemented components to establish a community around the site including
a Corvette podcast, blog, news and forum where users can register and post discussions, offer advice, list cars for sale, etc.
Within minutes, Kerbeck marketing staff can easily send a custom HTML based email to the tens of thousands of user's that have registered and/or requested information on kerbeck.com. The staff can easily add specials to the email newsletter, preview it and filter the recipient list based on a number of criteria.
Kerbeck.com is the premier Corvette website on the internet.