eCommerce

Increase website traffic and SELL your products & services with customer-centric eCommerce solutions!

A recent Internet research shows that over 70% of American adults spend an estimated 14 hours per month on the web, browsing services and products. The choice of services and products offered on the web is overwhelming! Formulating the right strategies to design an intelligent website for eCommerce business is paramount for it's success.

Your customer’s trust of your brand is an important aspect of any transaction, especially when using an eCommerce website, where the seller identity is defined by the design characteristics of your company’s eCommerce web site. Successful eCommerce business houses have developed such enviable national identity. Consumers confer trust upon nationally identified companies such as eBay and Amazon.com, and are at ease using those companies’ websites for Internet-based transactions. With careful analysis and consideration, small eCommerce companies can increase sales volume by designing and developing their web site based on characteristics of successful eCommerce companies.

If your company’s brand isn't nationally known, your eCommerce business must have the following characteristics to improve sales volume:

• Design your website with an easy-to-navigate, customer-centric style
• Use of state-of-the-art security technology for your website development – stamp of approval
• Offer warranties for products and services sold
• Maintain instant automated credit card payment facilities
• Optimize page loading time for a wide audience
• Clearly state conflict resolution policies on your website
• Provide an efficient online customer self-service center
• Provide Rich Business Content on your website

Technology for your website design and development must support ongoing user analytics. User analytics and adaptation based on the findings of user behavior is an important part of the eCommerce website development strategy. Successful eCommerce companies adopt the following steps to analyze user behavior:

• Understand transactional and non-transactional visitors’ desires and needs
• Analyze pattern of storyboards – sequence of tasks performed by a website visitor – to enrich user experience and thus, increase sales volume
• Design an array of possible storyboards to develop sales tunnels

Your eCommerce website design and development framework must be scalable enough to adapt the changes resulting from the above analysis. In order for your eCommerce business to achieve it's commercial goals, your website must not only be custom developed, but also be analyzed and monitored for continuous improvement.

There are other design essentials that you must incorporate for an eCommerce website development project. You must persuade unidentified users to put products into carts and keep shopping. The longer your visitor keeps the products in their carts, the better is the probability for a conversion or purchase. You should keep the history of products selected into shopping carts for a specific user so when the user comes back, he or she can check them out without having to search and select. It is important to develop your web site using internet technologies that do not limit the ability of user to effectively search eCommerce catalogs.

eCommerce Solution

If you want a site that runs itself - eliminating unnecessary administrative work, increasing sales, and creating a more satisfying customer experience, then consider Durkan Consulting Group for your eCommerce solution.

Our eCommerce solution includes:

• Merchandise Search to help shoppers find everything they need
• Related Items database to help shoppers find what they didn't know they needed
• Remember Me / Log In to help shoppers remember what they need
• Site tracking to help you understand how customers use your site
• Coupon Code tracking to show how customers use your coupons
• Shopping cart wi th multiple displays to help shoppers buy more from your store
• Customized Site Administration for control of everything on your site
• WatchDog Encryption for secure online purchases
• Integration with your existing order fulfillment software and credit card processors
• eCommerce hosting insures your site is up and running 24/7

Approximately 60% of all eCommerce shopping carts are abandoned before checkout because of confusion, impatience or mistrust. Don’t let this happen to your site. Our exhaustive testing has resulted in a 70% cart conversion rate, (the percentage of visitors who complete a purchase) for our clients, extremely high by industry standards. How do we do it? With fewer clicks and secure, easy shopping carts, functional for even the least-experienced user.

At Durkan Consulting, we're committed to a user-centric design philosophy that delivers undeniable results. Our in-house creative team crafts custom web designs and comprehensive e-Commerce solutions that are ingenious, insightful and remarkably effective. Our designs are crafted with your business objectives in mind and tailored to create a meaningful interactive experience for your customers.

Our search engine-friendly architecture and targeted marketing campaigns will get visitors to your site; intelligent landing pages and user-friendly navigation allows customers to quickly find and purchase their desired products. We’ve isolated the crucial elements that visitors respond to while shopping online. We’re passionate about using our knowledge to increase your sales. Let us put tested strategies to work for you.

Do you know who your customers are? What products get the most page views? How many site visitors fail to complete a sale? You may be surprised at the amount of information that can be collected from a site, information that allows you to improve your keywords, target your customer, reduce marketing costs, and dramatically improve profits. Our traffic and sales reports deliver the statistics you need to drive sales and forecast revenue.

Refresh copy, add products, and have your headlines remain keyword competitive with our sophisticated in-house administrative controls. You no longer need a dedicated technician to keep your site updated and new. If your employees are able to send email, they’ll be capable of utilizing our user-friendly Content Management interface to ensure your site never goes stale.

Knowing Your Customer and Product

eCommerce is serious business and requires an in-depth knowledge of both your customer and your product, and who knows them better than you? That's why we make every effort to step inside your customers' shoes. We research and examine their buying trends, tendencies and overall history. In-depth knowledge of your product not only helps us to understand how it's positioned on the web, but also lets us bring a fresh perspective on how best to build a website for such a product.

Security ... and Feeling Secure

There's a big difference. It's one thing to ensure that your customers' privacy is safe, but it's another thing entirely to make your customers feel comfortable. Our eCommerce professionals will guide you and demonstrate how to accomplish this all important intangible.

We Have The Technology

Without a doubt, e-Commerce is about the technology that makes it work seamlessly with the actions of your customers. Our eCommerce system is the most modern application of its kind - after all, we built it from the ground-up based on our experience. It provides the power, flexibility and security you need to launch a successful eBusiness. It's able to accommodate any type of eCommerce website and can scale to meet the requirements of even the heaviest trafficked and global online stores.

Considerations

Modern eCommerce presents a menu of choices for a merchant to make before opening, re-opening or expanding shop . We help guide these decisions through our complete understanding of the benefits, trade-offs and of course consequences. These often include:

If you're looking for an easy way to sell your products online without compromising your store's looks or features, Durkan Consulting's eCommerce solution is the answer you've been looking for. With a scalable shopping cart architecture, this package will accommodate the needs of most business owners.